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Better Innovation

Jun 28, 2021

One episode was not enough, so we broke it in two. Here's the second part of Jeff's interview with Dave Duncan. Dave is the author of The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior. Through a very engaging parable, Dave dives into what motivates customers across the...


Jun 17, 2021

Dave Duncan, author of The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior, investigates what customers truly care about most. Through a very engaging parable, Dave dives into what motivates customers across the functional, social, and emotional spectrum, with an emphasis on...