Better Innovation is a podcast featuring interviews with innovation thought leaders across all industries. It explores stories of how innovation is reshaping and transforming business in an inextricably digital world. Topics covered in this series include business model innovation, emerging trends, advanced technologies, and fostering an innovation culture inside organizations. Better Innovation is hosted by Jeff Saviano, EY Global Tax Innovation Leader (so expect a dose of tax innovation, too!). EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. The views of third parties set out in this publication are not necessarily the views of the global EY organization or its member firms. Moreover, they should be seen in the context of the time they were made.